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Conversion
Service pages that convert: structure for B2B agency websites
An implementation-ready framework for service pages with strong SEO signal and clear conversion logic.
•8 min read
The three decisive questions
A strong service page answers three questions fast: what you do, for whom, and what outcome clients can expect. Everything else is secondary.
Page structure for maximum conversion
Use a clear sequence: problem, solution, process, proof, FAQ, and CTA. This structure reduces friction and supports better conversion rates.
Internal linking as a ranking factor
Internal linking is essential. Connect service pages to case studies, FAQs, and contact pages so search engines and users understand context.
Set clear conversion goals
Each page needs one clear conversion goal: inquiry, call, or quote request. The clearer the CTA, the higher the lead quality.